Sponsored Content Policy

• Sponsored articles — Commercial content written in partnership with a project, exchange, or technology company. Prominently labelled “Sponsored” at the top of the article in a distinct banner. The content is factually accurate and must not make false claims.
• Display advertising — Standard banner, sidebar, and in-article display ads served via our ad platform. Ad content is reviewed before serving. No misleading ads, no fake news formats, no ads that mimic editorial headlines.
• Sponsored newsletters — Commercial placement in The Daily Brief. Clearly separated from editorial content and labelled as a sponsored message.
• Research partnerships — Co-produced data reports or market research where the commercial partner is named and our methodology is disclosed. Findings reported are factual and cannot be altered by the commercial partner.
• Event sponsorships — Commercial support for TCB events or coverage of specific conferences or summits, with disclosure of the sponsor relationship.

• Payment to write positive editorial coverage of a project, exchange, or token
• Press releases or promotional content presented as independent journalism without disclosure
• Sponsored content that makes false claims about a product, competitor, or market
• Advertorials that mimic the design and format of editorial articles without disclosure
• Ads for unverified presales, scam tokens, or high-yield programs that exploit readers
• Sponsored content that conflicts with our editorial standards — no misinformation, no unverified price predictions
• Payment to alter or suppress existing editorial coverage
• Undisclosed paid endorsements within editorial articles

• A “Sponsored Content” banner at the very top of the article, above the headline, in a distinct visual style
• The name of the commercial partner is stated clearly: “Produced in partnership with [Company Name]”
• A note at the bottom: “This is a sponsored article. The views expressed are those of the sponsor and do not represent TCB’s editorial position.”
• Sponsored articles are excluded from TCB’s editorial article feeds and search unless the reader is viewing the sponsored section
• Sponsored content URLs use the format /sponsored/[slug]/ to make the commercial nature visible at the URL level

The Central Bulletin maintains a strict operational separation between our editorial team and our commercial team:

• Editorial staff do not know which companies are active commercial partners unless disclosed by commercial in specific contexts
• Commercial staff cannot request, modify, or kill editorial coverage
• If a commercial partner is the subject of editorial coverage (positive or negative), TCB discloses the relationship within that article
• A commercial partner’s coverage decision is never delayed, softened, or hardened due to their advertising relationship