Meta Buys AI Startup Manus

Sylvia Pai By Sylvia Pai
5 Min Read

Key Highlights 

  • Meta has spent over $2 billion to buy Manus, a fast-growing startup that builds “smart” digital assistants.
  • ​Unlike standard bots that only talk, this technology can actually finish entire tasks like planning a full trip or building a website on its own.
  • ​The deal helps Meta compete with other tech giants to turn your phone into a powerful “digital employee” that handles your chores.
  • ​This move will eventually bring these helpful tools directly into the apps you use every day, like WhatsApp and Instagram.

Meta Spends Big to Buy a Helpful New Friend

​Meta, the company that owns Facebook and Instagram, has just made a massive move. They spent over $2 billion to buy a small but powerful company called Manus. This is a huge deal because it shows that Meta isn’t just interested in social media anymore; they want to build tools that can actually do our chores for us online.

​Who is this new company?

​Manus is a young group of creators that started in China and moved to Singapore. While most people are used to “chatting” with computers to get answers, Manus built something more advanced. They created a digital assistant that doesn’t just talk it acts. It’s like the difference between a person who tells you how to cook a meal and a person who actually goes into the kitchen and cooks it for you.

​What can this tool actually do?

​The reason Meta paid so much money is because this technology is very “smart” at finishing tasks. Usually, if you want to plan a vacation, you have to open ten different websites to find flights, hotels, and things to do.

​With this new technology, you can simply give it a goal. It can go out on its own, browse the internet, compare prices, and put a whole plan together without you having to click a single button. It can also help people build websites, summarize long reports, or look through hundreds of job applications to find the best one.

​Why does Meta want it?

​Mark Zuckerberg, the head of Meta, wants to make sure his apps are the most useful in the world. He wants your phone to be a “personal assistant.”

​By owning Manus, Meta can eventually put these “do-it-for-you” tools inside WhatsApp or Instagram. Imagine telling your phone, “Find me a gift for my mom’s birthday and have it delivered by Friday,” and having the computer handle the shopping, the payment, and the shipping for you. Meta wants to be the first company to make this a reality for everyone.

​A very fast success story

​It is quite rare for a brand-new company to become worth $2 billion so quickly. Manus only started showing its product to the public earlier this year. However, it was so good at its job that it started making millions of dollars almost immediately. Big tech companies like Google and the makers of ChatGPT are also trying to build tools like this, so Meta had to move fast and spend a lot of money to make sure they got the best team first.

​How will this change your life?

​In the past, we used our computers to look things up. In the future, we will use them to get things done. This purchase means that soon, the apps you use every day will stop asking you to do all the work. Instead of you spending hours researching or organizing, you will simply tell the app what you need, and it will go to work like a digital employee.

​This deal is a signal that the way we use the internet is changing from “searching” to “finishing.” Meta is betting billions of dollars that we all want a little more help in our busy lives.

 

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As a writer for The Central Bulletin, I dedicate myself to exploring the cutting edge of digital value. My primary beat is the rapid convergence of Crypto, AI, and the broader Digital Economy. I love diving deep into complex topics like blockchain governance, machine learning ethics, and the new infrastructure of Web3 to make them accessible and relevant to our readers. If it's disruptive and reshaping how we transact, build, or consume, I'm writing about it.
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