Key Highlights
- The Purchase: Strategy bought 2,932 more Bitcoins between January 20 and 25, 2026.
- The Cost: The firm paid about $90,061 per coin on average.
- Total Stash: The company now owns a total of 712,647 coins.
- The Shift: This follows a massive $2.13 billion purchase just one week prior.
Strategy Slows Bitcoin Buying
Strategy, the world’s largest corporate owner of Bitcoin, spent roughly $264 million last week to grow its digital vault. While any multi-million dollar purchase sounds massive, this latest move is a noticeable step back from the company’s recent “all-out” buying spree.
- Why it matters: It shows a shift in how the company gathers cash to buy more coins.
- Who it affects: Investors in the company and people who follow the value of Bitcoin.
- What to watch: Whether this slower pace is a short-term break or a new long-term plan.
This article explores why the company is taking a breather, where the money is coming from, and what the future looks like for their “all-in” digital strategy.
Why Is the Buying Pace Slowing Down?
Just seven days ago, the market was buzzing after Strategy (formerly known as MicroStrategy) dropped over $2 billion in a single week. To go from spending billions to “only” $264 million feels like a significant gear shift.
There are two main reasons for this. First, the company relies on selling its own stock to raise the money it needs for these purchases. If the stock market is less excited about buying their shares, the company has less “dry powder” to spend. Second, the price of Bitcoin has been hovering around the $90,000 mark, and management may be waiting to see which way the wind blows before committing another massive billion-dollar chunk of capital.
The Math Behind the Stash
Even with a “slow” week, the numbers involved are staggering. Here is how their holdings look as of today:
| Metric | Current Status |
| Total Coins Owned | 712,647 BTC |
| Total Money Spent | ~$54.2 Billion |
| Average Cost Per Coin | ~$76,037 |
| Current Market Value | ~$62.5 Billion |
How Does the Company Get the Money?
You might wonder how a software company can keep finding hundreds of millions of dollars to buy digital currency. They don’t use their profits from selling software; they use the stock market.
The company uses a method called “at-the-market” sales. Essentially, they create new shares of their own company and sell them to investors. They then take that cash and immediately turn it into Bitcoin. Last week, they sold about 1.57 million shares to raise the $264 million needed for this latest buy.
While this works well when their stock price is high, it can be risky. If the stock price falls too far, they have to sell more shares to raise the same amount of money, which can frustrate existing shareholders.
What Does This Mean for the Market?
When a single company owns nearly 3.4% of the entire Bitcoin supply, their every move is watched closely. Some experts believe that when Strategy slows down, it takes some of the “upward pressure” off the market. Without a billionaire-backed company buying thousands of coins every day, the price can become more sensitive to other news.
However, the company’s leader, Michael Saylor, has remained very clear: they have no plans to stop. They have already shared a “42/42” plan, which aims to raise a total of $84 billion over the next few years to keep buying.
”Some weeks you just need to hold,” Saylor recently mentioned on social media, hinting that a slower pace isn’t a sign of quitting, but a sign of patience.
FAQ: Understanding the Strategy Buy
Is Strategy the same as MicroStrategy?
Yes. The company rebranded to “Strategy” in early 2025 to show that their main focus is now on being a “Bitcoin treasury company” rather than just a software firm.
Why is the stock price falling if they have so much Bitcoin?
The stock often moves faster than Bitcoin itself. Lately, investors have been worried about the “premium” , the idea that the company’s stock might be worth more than the Bitcoin it actually holds. When that gap narrows, the stock price can drop even if Bitcoin stays steady.
Will they ever sell their Bitcoin?
The company has consistently stated they have a “long-term” vision and view Bitcoin as a “strategic reserve asset,” meaning they plan to hold it for decades, not months.
Is $90,000 a high price for them to buy at?
Compared to their average cost of about $76,000, yes. However, the company believes Bitcoin will eventually be worth millions, so they view any price under six figures as a bargain.
What’s Next for the “Bitcoin King”?
The coming months will be a test of resolve. With a new U.S. government policy era approaching in mid-2026 and shifting interest rates, the “easy money” era of 2025 might be over. Investors will be watching to see if Strategy can continue to raise billions or if these smaller $200-million-dollar weeks will become the “new normal.”
One thing is certain: as long as there is Bitcoin to be bought and shares to be sold, Michael Saylor’s company will likely be at the front of the line.
